The Metadata is the Message.
By empowering publishers with a custom marriage of modern metadata, web and e-commerce tools, GiantChair helps publishers optimize their online catalogs in order to sell more books, in both paper and digital formats. Publishers who wish to take the next step in building a direct relationship with their readers are leveraging the GiantChair hosted platform in order to produce richer, structured metadata, and put it to use in generating direct sales while offering live Onix feeds enabling partners ranging from Amazon to Google to pick up the authoritative metadata feed for a given ISBN. Publishers update and enrich one centralized copy of their catalog, and the data keeps itself up to date everywhere it needs to be. Books benefit from a well referenced, attractively presented web site with built-in direct e-commerce and client management, while readers benefit from a new generation of direct contact with the publishers, authors and other readers of their favorite books. Targeted mailing lists and RSS feeds associated to book categories promote new titles to an interested readership. 

Publisher Controlled rich Metadata.
When equipped with the appropriate tools, publishers are naturally the most qualified and motivated source for metadata creation and enrichment. Ranging from quality prosaic descriptions, to author interviews, press clippings, readings and video presentations, book publishers can now afford to proactively enrich their own stuctured metadata that can be shared throughout the supply chain via Onix feeds while also animating a cash flow positive web site.  A publisher’s web site should become a source of discovery, contact and revenues, as opposed to being a chore and overhead expense.

Better Metadata in more places equals more Sales.
The Internet has become the default medium for exchanging book metadata between the various members of the supply chain as well as within the emerging landscape of community-based marketplaces. Book metadata is finally flowing across the Internet, but all too often in a form which has it definitively separated from what should be its definitive source. The time has come for publishers to position themselves as the authoritative source of metadata for each ISBN in their catalogs. The GiantChair platform empowers publishers with their own online database that is constantly beaming out structured metadata for each title, through Onix streams, web sites, RSS channels, CDs and XML.